Triangle NetTuesday/501 Tech Club: October 14, 2008
Speaker: Mike Newton-Ward, Social Marketing Consultant, NC Division of Public Health
Social Marketing for Nonprofits: Mike Newton-Ward led a discussion on "Social Marketing for Nonprofits," guiding us in strategic planning for deciding which technologies to use in order to further our groups' missions, rather than just jumping to a tactic because it's new. The "social marketing" field was originally conceived in 1971, by Kotler-Zaltman, as the application of commercial marketing planning processes and concepts to community and social issues -- not as social networking nor advertising, as some have mistakenly construed the term. This session helped us understand why communication and new technologies may be necessary, but not sufficient, tactics with which to achieve our goals, and what other strategies we need to consider.
Website: http://netsquared.meetup.com/22/calendar/8851654/
Presentation and handouts are attached below:
Discussion:
- Our meetings are a combination of two groups:
- Net Tuesday: "Every month, social changemakers and Web innovators come together at Net Tuesday events to mix, swap stories and ideas, build new relationships, and reinforce the online NetSquared community." NetSquared is an initiative of TechSoup. There are currently about 21 Net Tuesday groups in the US and Canada.
- NTEN 501 Tech Clubs are informal local groups that meet regularly to get to know their colleagues, develop a professional support network, and talk shop. There are about 22 501 Tech Clubs in the US and Canada. NTEN has an excellent annual conference, the 2009 NTC will take place Sunday, April 26 through Tuesday, April 28 at the San Francisco Hilton -- see http://nten.org/ntc.
In addition, meetings are sponsored by RTPnet, a local nonprofit.
Some people now use only cell phones and don't have a land-line phone. NTEN has an affinity group for exploring how to use cell phones (or mobile phones) for social change -- http://groups.nten.org/group.htm?mode=gvb&igid=63
There was some discussion about Internet adoption. Sites mentioned:
Jenny described how she uses Google notebooks -- see http://en.wikipedia.org/wiki/Google_Notebook
Location: Wake County West Regional Library, 4000 Louis Stephens Rd, Cary, NC 27519, 919-463-8500.
Attendees: About 8 RSVPed and 7 of them attended.
Evaluations: 3 forms collected.
Sections that had no repsonses are not included.
How did you hear about this meeting:
- NetTuesday site/email list: 3
- 501 Tech Club site/email list: 3
- Another email list (please specify: 2 RTPnet list
- A friend/colleague:
- Other (please specify):
Evaluation of this meeting:
- Previous knowledge of the topic:
- I was unaware of this technology before hearing about this meeting. 2
- I've heard of the technology, but don't use it yet. 1
- I use this technology.
- I could give this talk.
- Other
- Was the meeting what you expected? 2 Yes, 1 Better
- Was the meeting worth your time? 2 Yes, 1 Very Much
- Do you expect to use the info from this meeting: immediately? 2 Yes within six months? 2 yes
- Do you want to learn more on this topic?
- Comments: